Across roles and clients, I focus on improving how products appear on the homepage, collection pages, PDPs, cart, and checkout. Finding the balance between brand storytelling and conversion strategy.
Launch Merchandising
Support new product launches:
Homepage + navigation visibility
High-converting PDP builds
Storytelling modules for features/benefits
Cross-site placements that drive discovery
PDP Optimization & Cross-selling
“Pair It With” modules
UGC + review integration
Benefit-forward copy and layout
In-cart + checkout upsells
AI & Personalization
AI-powered cart recommendations
Behavior-based suggestions
Personalized homepage components
Data-driven merchandising
Campaign Refresh
Update homepage for strategy alignment
Holiday and promo messaging
Seasonal campaign modules
Promotional popups and sign-up units
Sale and announcement banners
