Thanks for stopping in. I am an extroverted introvert who values a creative spirit, integrity, a strong work ethic, and a good joke. As a Brand and Marketing Strategist, I believe the key to brand success is in utilizing data to create powerful storytelling, connection, and empathy. Leveraging data-driven insights and creative flair, I am committed to enhancing consumer engagement and strengthening brand image and equity through strategic marketing solutions. My curiosity drives me to stay ahead of market trends, while my open-minded approach fosters collaboration and innovation.
Good Light Cosmetics | Marketing Associate |
Freelance | Branding and Graphic Design |
BMW | Luxury Strategist and Project Manager |
VICI Collection | Visual Merchandiser and Floor Manager |
Master's of Fine Arts, Luxury and Brand Management | 2022—2024 |
Bachelor's of Science, Entrepreneurship | 2018—2021 |
Market research | Trend analysis and forecasting |
Data analysis | Visual merchandising |
Copywriting | Strategic planning |
Branding | Style guides |
Meta Business Suite | MC, Klaviyo, & Attentive |
Microsoft 360 | Google Analytics |
Adobe Suite | Salesforce |
Shopify | Sanity (CMS) |