Case Study: Product Launch Marketing - Alphabet Oil

Good Light Cosmetics launched Alphabet Oil, aiming to build brand awareness by introducing a new and innovative product. The primary objective of this product launch was to establish Good Light as a go-to brand for all skin types by addressing common consumer pain points with facial oils.

As part of the marketing team, I was responsible for creating social media paid ads, developing and executing email and SMS marketing campaigns, managing product merchandising on the website, crafting compelling copywriting for various channels.

— Market Research and Analysis

Prior to the launch, we conducted extensive market research to understand consumer pain points regarding facial oils. Our findings revealed that individuals with oily, combination, and acne-prone skin often struggle to find facial oils that are non-greasy and do not cause breakouts. This insight was crucial in shaping our marketing strategy.

— Strategy Development

The marketing strategy focused on positioning Alphabet Oil as a universal product suitable for all skin types. We aimed to build site traffic and enhance brand awareness through targeted messaging. Key components of our strategy included:

1. Highlighting the non-greasy formula and suitability for acne-prone skin in all communications.

2. Leveraging social media and influencer partnerships to generate buzz.

3. Using email and SMS marketing to directly engage with our existing customer base.

— My Role

Social Media Paid Ads: Developed targeted ads highlighting the product's unique benefits.

Email and SMS Marketing: Created engaging content that emphasized the product's suitability for all skin types and sent out to our subscriber list.

Website Merchandising: Ensured the product was prominently featured on the website with compelling visuals and descriptions.

Copywriting: Crafted clear and persuasive copy that communicated the product's key benefits across all marketing materials.