Case Study: E-Commerce Merchandising - Lip Milk

In preparation for the launch of Good Light Cosmetics' new product, Taste of Space Lip Milk, comprehensive merchandising was undertaken to update the website. The primary objective was to create a seamless user experience and intuitive navigation for site visitors, making the new product easily accessible while effectively highlighting its innovative features and benefits.

— Process and Strategy

A user-centric approach was employed, focusing on several key strategies to ensure the success of the site update and the new product launch:

Device Consideration: Ensured the site update was optimized for all device types, providing a consistent and accessible shopping experience.

Ease of Access: Made the new product highly visible and easily navigable for any site visitor.

Feature Highlighting: Clearly communicated the unique features and benefits of the Taste of Space Lip Milk.

Cohesive Brand Identity: Used cohesive imagery and copy tone to reinforce the brand identity across the website.

Product Recommendations: Implemented strategic product recommendations to enhance cross-selling opportunities.

To achieve the project's objectives, several targeted actions were implemented to enhance the user experience and drive engagement:

Customer Reviews: Added customer reviews before the product launch to provide credibility and social proof.

UGC Images: Incorporated before-and-after user-generated content images to build trust and authenticity.

Product Recommendations: Featured the Taste of Space Lip Milk as a recommended product on other "milky" products like our toner.

Landing Page Design: Created a light and airy landing page to reflect the vibe of the lip milk.

Dynamic Content: Tailored landing pages and homepage sections based on the source of site visitors, ensuring a personalized and relevant experience for each user.

— Key Actions